Case Studies

Google ads mock campaigns built to learn performance marketing fundamentals

I created these mock campaigns to gain hands-on experience and build my performance marketing portfolio. They are strictly for educational purposes, and all campaigns have been paused to prevent live spending.

Mock campaign #1- Adamantclix-Google Search

This mock campaign, “Mock Campaign #1-Adamantclix” was built as a Google Search campaign to attract high-intent beginners learning performance marketing. The campaign budget was set to $116 per day with a Maximize Clicks bidding strategy. It is currently paused, as it was created strictly for learning purposes. Search was chosen over Display to focus on intent-driven targeting and keyword strategy.

I chose these keywords to attract the most relevant audience. examples Include “Google Ads explained,” “What is performance marketing,” “how Google Ads work.” and “Marketing step-by-step”. I also used broad match for all of them to maximize exposure while maintaining intent. pairing broad match keywords with Responsive Search Ads allows the system to dynamically test combinations for better performance.

Negative Keywords are crucial to prevent irrelevant clicks and wasted impressions. I added terms like “agency,” “certificate,” “course,” and “career” to avoid reaching users looking for services or content different from what this campaign offered.

Campaign overview- Paused mock campaign

Keywords and Negative Keywords— Intent-focused strategy